Is vehicle livery still relevant in 2015?

Marketing your company or brand in 2015…. It’s a minefield! We’d let you off if you’ve lost count of the different ways you can market your company or brand in this day and age. Do you go for the recent digital marketing solutions or maybe stick with the more traditional options? So, with such a variety of modern media options to take advantage of, is traditional vehicle livery still relevant in this day and age?

DB Signs have been providing professional eye catching vehicle livery services to businesses across the UK for many years, and firmly believe in the power of this marketing method so we can confidently say yes... it is still extremely relevant in 2015! Here are some excellent benefits that your company or brand could be enjoying should you choose to use this great form of advertising!

Reach a larger audience more often

We live in a mobile world and research shows that travellers are wide and far, why wouldn’t you use your vehicle as an advertisement? Consider this… if you put an advert in the paper it’s only there for one day, or at most a week. Or if you use advertising on Social Media there’s a lot of ‘noise’ out there being made by other companies, who’s to say anyone will take notice of your advert when they’re being bombarded with them day in day out. Vehicle graphics last years… and then some! Every time you commute to and from work, nip to the shops or have your vehicle parked up it’s marketing your brand, how effortless is that?

Cost effective advertising

When advertising is paid for it all comes down to cost per impression, click or view, but impressively vehicle livery boasts one of the most competitive cost per ‘impressions’ you could hope to achieve.

Statistics researched by the UK government found that the average driver will spend one month’s worth of time every single year behind the wheel of their car, with up to 3,000 people seeing your vehicle every single day while out on the road.

Unlike digital or print marketing strategies vehicle livery has the added bonus of just being a one-off cost, therefore, your cost per impression will continue to decrease over time!

Strengthen brand identity

We’re sure that we don’t need to explain why branding is such an important factor for your business. It can help to solidify your company values and act as a cue to customers that when they see your logo that they can expect a certain level of service and trust. By not having this cue on your vehicles you’re really missing out and your customers may feel like they’re not receiving the professionalism that they would expect. A vehicle adorned with livery of a high standard ensures that your customers get the very best first impression of what your company stands for, and as we all know... first impressions can be vital!

Retain resale value

Vehicle livery can deliver that companies branding you’re looking for, the benefit of which is that it can be easily removed when you come to sell it on or return the vehicle after a lease period. This is a lot better option than painting vehicles to match a companies branding and will save you a LOT less cost and stress later on down the line.

Reduced Vehicle Downtime

We get it, your vehicle fleet is your lifeline so having it off the road for a prolonged period of time isn’t a desirable option. The beauty of vehicle livery is that it is usually a very quick process and on most occasions the wrap will be completed in just one day so you can get back out on the road as soon as possible.

So there you have it, some excellent benefits of vehicle livery showing that it is just as relevant in 2015 than it was many years ago! Should you require any further guidance on vehicle livery or if you would like a free quote on a project please don’t hesitate to contact us on 01909 472922.


Return to blog overview >