The key to giving your shop front signage kerb appeal!

Shop front signs can make all the difference to the success of your business. A large number of your customers will decide whether or not to visit your shop using exactly the same sort of judgments that they would to decide about buying a house. It’s not just potential customers you need to impress either, your employees should feel proud of where they work and the way you display your shop front to the world will have an affect on this.

When it comes to designing a new sign for your business there are so many things to think about that it can often be overwhelming. It is essential that you spend some time and thought in to making sure that your shop front signage is correct – you want to ensure that it captures your potential customers attention for all the right reasons! This article provides some essential top tips that will help you to design the perfect shop front sign in no time at all.

Size

The first step is to calculate the size of the sign that you will require. As a rule of the thumb the bigger the sign the better, that said, the sign should look proportional to the size of the shop front. This is an important step in correctly designed and delivered signage so if you don’t feel confident in taking these measurements yourself you should call on a professional to do so. You should also check if there are any council regulations regarding the size and the colour of the sign. You will usually be able to have any sort of sign that you want, as long as it isn’t offensive.

What’s going on the sign?

Before the sign is designed and created you must decide exactly what you want on it. This sounds easier said than done. So, typically what should your sign include?

You may want to include:

  • The name of your business on the sign - so that customers are clearly able to find where you are located.
  • A logo – it is said that a picture can paint a thousand words; an effective logo can also do the same for your business. It must be clear, precise and trendy so that when a person thinks about the service you offer, your logo is the first that pops in to their head. Displaying a logo on a well thought out shop front especially with good footfall outside provides a business with a great opportunity.
  • A tag line - some businesses add a tag line to the sign, which will clearly indicate the products, and services that they offer.
  • Contact information – it can be a good idea to include contact information for your business, so that customers are able to contact you if they visit the shop out of hours. More recently companies are focusing on their online presence so it is becoming more popular to have social media icons as part of the signage. Typical icons include Facebook, Twitter, Instagram and Pinterest.

The Design

So… now that you know what’s going on the sign it is time to think about its design. Yet again, another process that requires a lot of thought and consideration to get right. Have you thought about what colours and style you would like the sign to be in? If your business already has a colour scheme for your logo / brand it would be recommended to apply this to your shop front signage.

In signage design colour is the combining factor to harmonise the sign with the environment. Colour programs will distinguish signs from each other and can offer an indication of the message without having to be able to understand the language of the sign. Contrast between the foreground and background is one of the most important factors for the ease of reading. If coloured text is used on a bright background the contrast will be weak, for optimal contrast results is white text against dark coloured backgrounds. It is also advisable to use matching fonts so that the sign has a more uniform look. It’s all about brand awareness and if everything is not matching up correctly with your brand you will be seriously missing out!

If you are having a complete makeover for your brand or starting from scratch then it is a good idea to have a professional graphic designer create a new logo, or even the entire sign for you. The sign design must be sent to the sign manufacturer in a particular format, which may be difficult for someone without experience in this field to do correctly.

Your shop front

Potential customer will judge your shop on its exterior appearance, and even with the very best of shop front signage you still need to put in a little extra effort to present your shop at its best. A great example of this is lighting, it is a simple and affordable way of making your exterior attractive. Lighting on your shop front signage, as well as over your doorways will make people feel welcome and will also add an emphasis on your signage in low lit times of the day. A fresh lick of paint, professionally applied will go a long way in making your shop look smart, as will stylish door furniture. The last thing you should want is for your customers to be greeted by peeling paint and a lose door handle, they will make assumptions about the rest of your operation and may not go any further – which is a disaster if you’ve just spent money on an impressive shop signage. Similarly, you should keep your shop front clear of any rubbish and have your windows regularly cleaned.

Keeping your shop front clear of vehicles is usually a good idea, although if you have quality vehicle signage then this can act as an advertisement for your shop, helping customers to find you and notice you as they drive past. We’re sure that we don’t need to remind you that every customer counts and is vital to the success of your business, so make sure you are doing all you can to attract them by giving your shop front signage genuine kerb appeal to back up the great business you’re running! If you have any further questions of shop front signage or signage in general don’t hesitate to contact us.


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