Paul Hezseltine

Paul has dedicated his career to improving patient navigation within NHS hospitals, helping create clearer, more intuitive environments that make a real difference to people’s experiences. His work focuses on enhancing end-user journeys through smart, psychologically informed signage — reducing confusion, lowering missed appointment rates, and supporting Trusts in delivering both efficiency and care. With years of experience in healthcare wayfinding, Paul combines practical insight with a deep understanding of how people think, move, and interact within complex spaces.